Music expertise

Upskilling the people who make the music

Eli has worked across radio, records, and media, built a media company, founded a nonprofit, and taught at the college level. That range is what shapes these sessions, which are designed for artists, creatives, and industry professionals who want practical, hands-on knowledge they can actually use.
Talks & workshops

The Rollout Room

90–180 min workshop

Build a real release plan: timeline, assets, pitch, and the marketing beats that matter, using the same structure used on label-side campaigns, scaled to an independent budget.

For: independent artists, managers, small labels

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Own Your Genius

45–60 min keynote

How to turn one skill into several revenue lanes without scattering: ownership, brand protection, and a weekly rhythm that keeps a portfolio career moving.

For: artists, creatives, music-business students

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Big Marketing Energy

60–120 min workshop

Positioning, content cadence, and audience-building tactics from radio and agency work, stripped down to what one person can actually execute weekly.

For: artists and creative teams without a marketing hire

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Who Got the Keys?

45 min talk or panel

How radio, labels, and media companies actually make decisions, and how emerging talent gets into those rooms. Candid, current, and full of receipts.

For: colleges, conferences, artist collectives

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Where the credibility comes from

  • Hot 97: radio & audience-facing marketing
  • Roc Nation: label-side campaign work
  • TkACTN Media: founder, client campaigns end to end
  • Five Towns College: Adjunct Professor, Music Marketing
  • SPLICE & Fresh Produce Studio: program partnerships
Eli Johnson in a studio session surrounded by young musicians with instruments at Fresh Produce Studio

Bring a session to your artists

Label rosters, artist collectives, music programs, conferences and festivals.

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